Influence of Culture on Consumer Behavior Culture The sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular…
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1. CHAPTERELEVENInfluence of Culture onConsumer Behavior 2. Learning Objectives1. To Understand What Culture Is and How It Impacts Consumer Behaviors.2. To Understand How…
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Slide 1Influence of Culture on Consumer Behavior CHAPTER ELEVEN Slide 2 Learning Objectives 1.To Understand What Culture Is and How It Impacts Consumer Behaviors. 2.To Understand…