Documents 1 Consumer Motivation CHAPTER 8. 2 Consumer Motivation Represents the drive to satisfy both...

Slide 11 Consumer Motivation CHAPTER 8 Slide 2 2 Consumer Motivation Represents the drive to satisfy both physiological and psychological needs through product purchase and…

Documents Maslow (1908-1970) Need Hierarchy Theory. Early Influences 1941: horrified by hatred in WWII, wanted...

Slide 1 Maslow (1908-1970) Need Hierarchy Theory Slide 2 Early Influences 1941: horrified by hatred in WWII, wanted to find and study “best specimens of mankind” While…