Documents SALES PROMOTIONS Chapter 9. Consumer Promotions Defined o An incentive or an enticement that...

Slide 1SALES PROMOTIONS Chapter 9 Slide 2 Consumer Promotions Defined o An incentive or an enticement that encourages a consumer or end user to either select or purchase…

Documents Sales Promotions Chapter 12 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall...

Slide 1 Sales Promotions Chapter 12 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 12-1 Slide 2 Chapter Objectives 1.What are the two main categories…