Documents 11 Chapter 3fasfa

87 | P a g e Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference…

Documents Promotion

Promotion MKTG 201 Semester 1, 2010 Sandy Bennett Overview The Marketing Communication process Compare/Contrast the Promotional Mix elements Push & Pull Promotion Integrated…