Education Ch3: Planning, Sales Forecasting, and Budgeting

1. Chapter 3 Planning, Sales Forecasting, and Budgeting 2. Learning Objectives To understandstrategic planning , its linkage tostrategic marketingand marketing management…

Documents 1 Sales Planning, Forecasting and Budgeting Dr Githa Heggde.

Slide 1 1 Sales Planning, Forecasting and Budgeting Dr Githa Heggde Slide 2 Strategic Planning Planning is deciding now what, how, and when we are going to do Strategic planning…