Slide 1SAARF Segmentation Tools Slide 2 What information is available? Trend Booklet – Shows trended AMPS ® data over a period of 5 years. Provides basic penetration data…
SAARF® Lifestages - AMPS 2014BA (July 2013 â June 2014) SAARF® Lifestages - AMPS 2014BA (July 2013 â June 2014) 1 Lifestages At Home Singles Young Independent Singles…
Slide 1 SAARF® Attitudes (AMPS Dec 11) 1 Analysis They are based on 100+ attitudinal questions Factor Analysis was used resulting in 5 attitude groups Each group is made…