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1. Copyright © 2012 Pearson Education, Inc.Publishing Management, Eleventh Edition by Stephen P. Robbins & Mary Coulter as Prentice ©H2a01l2l Pearson Education, Inc.…

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CHAPTER 1 Marketing: The Art and Science of Satisfying Customers Objectives 1. Define marketing, explain how it creates utility, and describe its role in the marketplace.…