Documents JOHANSSON - chap (10)

Chapter 10 Local Marketing in Emerging Markets McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved Outline Basic Marketing in Emerging Markets…

Documents Local Marketing in Emerging Markets Chapter 10 © 2006 The McGraw-Hill Companies, Inc. All rights...

Slide 1 Slide 2 Local Marketing in Emerging Markets Chapter 10 © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Slide 3 Outline Basic Marketing…