Documents © 2009 South-Western, Cengage LearningMARKETING 1 Chapter 15 EFFECTIVE PROMOTION MEANS EFFECTIVE...

Slide 1© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 15 EFFECTIVE PROMOTION MEANS EFFECTIVE COMMUNICATION 15-1Promotion as a Form of Communication 15-2Types…

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Documents © South-Western Publishing PROMOTION MEANS EFFECTIVE COMMUNICATION 15.1 Promotion as a Form of...

Slide 1 © South-Western Publishing PROMOTION MEANS EFFECTIVE COMMUNICATION 15.1 Promotion as a Form of Communication 15.2 Types of Promotion 15.3 Mixing the Promotional…