1. Promotional Strategy MKT4230 Evaluating of Print Media Patricia Knowles, Ph.D. Associate Professor Clemson University 1 2. 2 Promotional Strategy MKT4230 2 The Role of…

1. Evaluation of Print Media 2. Learning Objectives • To examine the structure of the magazine and newspaper industries and the role of each medium in the advertising program.…

Magazine in a crises Past few years not kind to traditional media Ad revenue from magazines: 10-15% lower per yearTV ad revenue: 20% per annumWhy?Alternatives?The Role of…

Slide 1 ROLE OF MAGAZINES PREPARED BY Slide 2  Magazines are a kind of periodical (along with newspapers), meaning they are published regularly. Common schedules include…

Slide 1 Chapter 9: Magazines in the Age of Specialization Slide 2 Some guiding questions zWhat are the historical origins of the magazine? zWhat was the role of magazines…

The Role of Magazines and Newspapers 12-* Classifications of Magazines 12-* Advantages of Magazines Selectivity Reproduction Quality Creative Flexibility Permanence Prestige…

top reasons magazines make a difference Sources: Starcom; Northwestern University Magazine Reader Experience Study; Affinity Research; How Media Measures Up; Documenting…