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Technology Online Advertising Theatre; To Attribution and Beyond

1. To Attribution and BeyondLewis Lenssen – Commercial Director - DC Storm 2. Introduction and ContextLewis Lenssen• 5 years leading and building a search agency• 1…

Documents Smart Multi-Channel Attribution Modeling

1. Beyond the Last Click: Smart Multi-Channel Attribution Modeling Crispin Sheridan Senior Director, Global Search, SAP 2. SAP Today Annual revenue (IFRS) of € 16,22 billion…