Documents RFM

Recency Frequency Monetary (RFM) Analysis • • • • Used for marketing to customers Always improves response and profits Better than any demographic model The most…

Documents Segmentation and RFM Basics Bill Ruppert, ResponseB2B [email protected] 817-442-0698.

Slide 1 Segmentation and RFM Basics Bill Ruppert, ResponseB2B [email protected] 817-442-0698 Slide 2 July 2003ResponseB2B - Segmentation and RFM Basics2 Introduction…

Documents Segmentation for Retailers Using Recency, Frequency, Monetary Analysis

RETAILERS From: “Data Mining Techniques in CRM: Inside Customer Segmentation” (Konstantinos Tsiptsis and Antonios Chorianopoulos, 2009) TRIYODA ARRAHMAN Division of Industrial…