Business 2011.2.15 marketing

1.Lamb, Hair, McDaniel CHAPTER 15 Retailing 2010-20112. LO1Discuss the importance of retailing in the U.S. economy LO2Explain the dimensions by which retailers can be classifiedLO3Describe…

Documents Chapter 12 Copyright ©2013 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel...

Slide 1Chapter 12 Copyright ©2013 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 15 Retailing 2012-2013 © Karin Smeds/Gorilla Creative Images/Getty…