Chapter 1 An Introduction to Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, Chapter Objectives To define retailing, consider it from different perspectives, demonstrate…
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Chapter 1 An Introduction to Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS 1-* Chapter Objectives To define retailing, consider it from different…
Slide 1 Chapter One: An Introduction to Retailing Slide 2 Chapter Objectives To define retailing, consider it from different perspectives, demonstrate its impact, and…