1. WHAT FOR TODAY?• IKEA & its Retail Model • IKEA Status • Wheel of Retailing • Retailing Life Cycle • Atmosphere Marketing • Pop-up Store…
Slide 1 Retail Mgt. 12e (c) 2013 Pearson Education, Inc. publishing as Prentice Hall 5-1 CHAPTER 5: RETAIL INSTITUTIONS BY STORE-BASED STRATEGY MIX 1 Slide 2 ©2013 Pearson…