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Marketing JR retail branding

1. UNDERSTANDING RETAIL BRANDING: CONCEPTUAL INSIGHTS AND RESEARCH PRIORITIESKusum L. Ailawadi Associate Professor of Business Administration Tuck School of Business Dartmouth…

Documents 8 Chapter 8 Information Gathering and Processing in Retailing.

Slide 1 8 Chapter 8 Information Gathering and Processing in Retailing Slide 2 Chapter Objectives  To examine the retail information system, its components, and recent…