1. Retail Banking 2.0 Citi Mobile Challenge US 2014 Prithiviraj Damodaran 2. RetailBanking 2.0 – A One-liner RetailBanking 2.0 = Data-driven Personalization + Loyalty +…
RETAIL BANKING Contents INTRODUCTION 1 Page | 38 INTRODUCTION RETAIL BANKING Retail banking is a banking service that is geared primarily towards individual consumers rather…