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Predictive Analytics: Modeling the World Richard D. De Veaux Professor of Statistics, Williams College January 28, 2005 OR/MS Seminar 2 Getting to Know Your CustomersGetting…

Documents Targeted Marketing, KDD Cup and Customer Modeling

Targeted Marketing, KDD Cup and Customer Modeling Outline Direct Marketing Review: Evaluation: Lift, Gains KDD Cup 1997 Lift and Benefit estimation Privacy and Data Mining…