BONAFIDE CERTIFICATE Certified that this project titled “ETHICS IN ADVERTISMENT is the bonafide work of SAKTI PRASAD MOHANTY, to SATHISH.K the S.R.M. , SHAHEEN SIKKANDAR,…

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Slide 1 Media Planning and Buying Part 3: Effective Advertising Media Chapter 11 Slide 2 11 - 2 Chapter Outline I.Chapter Key Points II.Media Planning and Buying III.The…

Slide 1 Media Planning and Buying Slide 2 Chapter Outline I.Chapter Key Points II.Media Planning and Buying III.The Media Plan IV.Media Objectives V.Media Strategies VI.A…