Documents Kotler Pom15 Im 10

Chapter 10 PRICING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE Marketing Starter: Chapter 10 JCPenney: Radical New âFair and Squareâ PricingâNo Games, No Gimmicks Synopsis…

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Intellectual Property Patents Patents - The Basics Exclusive right granted by State in return for disclosure of invention Limited term of protection (20 years) after which…