JWCL214_c03_050-078.qxd 9/19/09 11:40 AM Page 50 3 CHAPTER 3 THE MARKETING RESEARCH PROCESS THE MARKETING RESEARCH PROCESS Learning Objectives ■ Be familiar with the various…
Research Process & Scientific Method Dr. A. K. Dey 1 Objectives of Research To gain further insight into the problem ± Exploratory or Formulative Research To describe…
1. Chapter3 The Business Research Process:An Overview 3- 2. Learning Objectives 3- Understand that research is decision- anddilemma-centered The clarified research question…
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1. Hiram Ting Researcher, MBA Facilitator ILQAM, UiTM, Samarahan Campus 11 June 2015 2. Education B.Com from UC, NZ MBA and PhD from UNIMAS Employment Swinburne University…
Slide 1 3-1 Chapter 3 The Business Research Process: An Overview Slide 2 3-2 Understand that research is decision- and dilemma-centered The clarified research question is…