Slide 1 Slide 2 1 © 2009 South-Western, a part of Cengage Learning Chapter 11 Message Strategy PPT 11-1 Slide 3 2 PPT 11-2 Context for Message Strategy Objectives Methods…
Slide 1 Advertiser’s 9 Objectives Yannick Turkier (O990F021) Ralph Matthew A. Ong (M997Z245) Mamunur Rashid Slide 2 Promote Brand Recall Method A: Repetition ads Method…
* Message Strategy * Context for Message Strategy Message Strategy Advertising Strategy (Planning, Preparation, Placement) * Message Strategy: Objectives and Methods Method…