1. Sample slides for Prof.Shanks MKTG class • Welcome to the start • Lets start with a quick question 2. Promotion is the same as advertising. a. True b. False Answer:…
Discuss how integrated marketing communications relates to a firmâs overall promotion strategy. Explain promotional mix and outline the objectives of promotion. Summarize…
â¢Â Promotion The function of informing, persuading, and influencing a purchase decision. INTEGRATED MARKETING COMMUNICATIONS â¢Â Coordination of promotional activities…
Discuss how integrated marketing communications relates to a firmâs overall promotion strategy. Explain promotional mix and outline the objectives of promotion. Summarize…