EXPLORE PERSONALISATION RICH PERSONALISATION, DEEPER ENGAGEMENT LEVERAGE PERSONALISATION is one of their most powerful tools. Marketers agree: 84% of marketers believe that…
EXPLORE PERSONALISATION RICH PERSONALISATION, DEEPER ENGAGEMENT LEVERAGE PERSONALISATION is one of their most powerful tools. Marketers agree: 84% of marketers believe that…
Slide 1 Slide 2 Marketing-Information Management LAP 2 Marketing- Information Management Get the Facts Straight Slide 3 Objectives Discuss the nature of marketing-information…
2.01 Marketing Information Management Why learn about MIM? A. Marketers are required to make many different types of decisions. 1. Choosing the best target markets for new…