MARKETING AND CORPORATE COMMUNICATIONS SUMMARY OF CORPORATE DESIGN POLICY Issue 1, August 2004 2 Whether you are a BASF employee involved in commissioning or developing promotional…
1. The Case of Giordano Every group is good at describing the KSFs in Giordano’s growth strategy. But a few groups did not answer the question about the transferability…
1. MOBILE BRAND ADVERTISING INDUSTRY UPDATE SUSAN CHAIKA SENIOR PRODUCT MARKETING MANAGER, NIELSEN Digiday State of the Industry Survey commissioned by Nielsen 2. Copyright…
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1. Effective Marketing Communications on a Shoestring Michele LevySpecial Thanks To Our Sponsors 2. Helping ordinary people raise extraordinary amounts for nonprofits is…
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