1. Lovemarks or SafeBets? Consumer attitudes in emerging versus mature markets Prof Koen Pauwels Ozyegin University, Istanbul1 2. Problem: smarter marketing in emerging marketsDeveloped…

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Grass Roots Support Imperatives How to best ⦠Reduce traffic congestion? Move non-drivers? Attract new jobs? 7 Note to reader: these slides follow the six pages of narrative…