PREFACE After the Second World War the markets have gone through a transition, from the conventional seller marker it has transformed into a buyer’s market. These were…
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CHAPTER-1 INTRODUCTION 1 INTRODUCTION Satisfaction is the persons feeling of pleasure(or) disappointment resulting from comparing a product perceived performance (outcome)…
[Type the document title] [Year] 1.1- INTRODUCTION Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the…