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Education Marketing applications of reference group, family and culture

1. MARKETING APPLICATION OF REFERENCE GROUPS , FAMILY & CULTURE 2.  Consumer behavior Process through which buyers make decisions.  Marketers borrow extensively…

Documents Chapter 4 Social Interactions, Organizations, and Groups.

Slide 1 Chapter 4 Social Interactions, Organizations, and Groups Slide 2 Social Structure Social Structure - expected behavior patterns to guide social interaction. Encoded…