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© South-Western Publishing MARKETING BEGINS WITH CUSTOMERS 6.1 6.1 Understanding Consumer Behavior 6.2 6.2 What Motivates Buyers? 6.3 6.3 Types Of Decision-Making.
Documents © South-Western Publishing MARKETING BEGINS WITH CUSTOMERS 6.1 6.1 Understanding Consumer Behavior....

MARKETING BEGINS WITH CUSTOMERS 6.1 Understanding Consumer Behavior 6.2 What Motivates Buyers? 6.3 Types Of Decision-Making UNDERSTANDING CONSUMER BEHAVIOR GOALS for Lesson…

© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 6 MARKETING STARTS WITH CUSTOMERS 6-1Understanding Consumer Behavior 6-2What Motivates Buyers?
Documents © 2009 South-Western, Cengage LearningMARKETING 1 Chapter 6 MARKETING STARTS WITH CUSTOMERS...

* Chapter 6 MARKETING STARTS WITH CUSTOMERS 6-1 Understanding Consumer Behavior 6-2 What Motivates Buyers? 6-3 Influencing Consumer Decisions CHAPTER 6 Chapter 6 Chapter…

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