Documents Lexus Brand and Advertising Tracking Study Presented by Hall & Partners for Lexus and Team One April...

Slide 1 Lexus Brand and Advertising Tracking Study Presented by Hall & Partners for Lexus and Team One April 2006 Quarter 1 January- March 2006 Slide 2 1 Agenda Research…

Documents Lexus Brand and Advertising Tracking Study

Agenda Research Objectives & Methodology What is Lexus’ Status Among Luxury Vehicle Intenders? Does the Advertising Break Through and Communicate on Strategy? Collision,…