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Documents Chapter Sixteen Customer Retention and Maximization

16-1 Chapter Sixteen Customer Retention and Maximization McGraw-Hill/Irwin Copyright © 2006 The McGraw-Hill Companies, Inc. All rights reserved. THE CUSTOMER RELATIONSHIP…

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Documents Chap016 customer retention

1. McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved. 2. Chapter 16Customer Retention and Maximization 3. THE NATURE OF A CUSTOMERCustomer…

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Business Kaplan tweaks-to-transf-prez-2 (1)

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