Documents You have a product? Great! Where’s the market? Vinod Harith Founder and Director CMO Axis...

You have a product? Great! Whereâs the market? Vinod Harith Founder and Director CMO Axis Marketing Outsourcing www.cmoaxis.com Introductions Name Title Company Product…

Documents Content of the Lecture

Ondernemen & Innovatie Content of the Lecture Definition of Market Segmentation Purpose of segmentation Types of segmentation Segmentation process Levels of segmentation…