Education Marketing Management, VTU, Module 3 revised

1. Prof. RaghavendranVenugopalMarket Segmentation 2. DefinitionA market segment is a subgroup of people ororganizations sharing one or more characteristics thatcause them…

Documents Content of the Lecture

Ondernemen & Innovatie Content of the Lecture Definition of Market Segmentation Purpose of segmentation Types of segmentation Segmentation process Levels of segmentation…