Documents Advertising media planning Main idea: how much of your target are you reaching, and how many times?....

advertising media planning Main idea: how much of your target are you reaching, and how many times? Reach & Frequency gross impressions The raw numbers of media audiences,…

Documents advertising media planning

advertising media planning Main idea: how much of your target are you reaching, and how many times? Reach & Frequency gross impressions The raw numbers of media audiences,…