1. 1Harnessing the chaos of social marketing through objective driven planningNov 8, 2010 Twitter #MNAMABolin 2. 2Daily Advertising Messages1971 = 560*1997 = 3,000*2010 =…

Slide 1Media Terminology Slide 2 2 Who is easier to understand? Media person Martianor Slide 3 Target group and universe Target group: The demographic group that has been…

1. Three Tools for Understanding Ad Reach: Did my display campaign reach anybody I care about?A look at reach and frequency measurement and how to optimize for success. June…

1. 10  Steps  to  Winning  Buy-­‐In  for    Social  Media  at  Your  Company  Eric  Schwartzman  @ericschwartzman   h1p://socialmediatoday.com/hands-­‐on-­‐training…

1.     Luan  Chang   Shea  Green   Janaye  McGrew   2. 2   Table of Contents -PART I- Client Intro..................................................................................................................…

1. ANY PAID FORM OF NON- PERSONAL PRESENTATION & PROMOTION OF IDEAS , GOODS OR SERVICES BY AN IDENTIFIED SPONSOR 2. Informative : Introduce new Concepts Persuasive :…

1. 2015 Media Response 2. THE ROLE FOR PAID MEDIA Awareness Reactivate latent awareness from the last burst, and drive further awareness of TABFT against our target audience…

Slide 1 Click2K’Ching The Mobile Shopper & The Impulse Economy Slide 2 need to tie the consumer’s mobile number to the basket new message: experience Thanks for your…

Slide 1 George Meerburg Universiteit of Amsterdam Science Library Universiteit of Amsterdam http://www.uba.uva.nl With assistance of Joke Hendriks & Bert Gazendam Analysing…

Slide 1 - Voted America’s favorite upland show - Largest audience in the genre - Massive viral public service initiatives - Lowest CPM - Multi-media options - Award-winning…