Marketing MRS workshop 24 july

1. The Big Window Consultancy Limited www.the-big-window.co.uk l [email protected] To BE or not to BE : Is it really a binary question? Lisa Edgar, Founder, the Big…

Documents COMMUNICATION DESIGN. COKE 4 EVERYONE Advertising design. Advertising design. Hierarchy of Effects.....

Slide 1 COMMUNICATION DESIGN COKE 4 EVERYONE Advertising design. Hierarchy of Effects Model Means-End Theory Visual and Verbal Imaging Advertising appeals. ATL COMMUNICATION…