Business Mobile Business Strategy: Tsutaya .vs. Rakuten

1. Tsutaya .vs. Rakuten M-Commerce: Leveraging Retail Sales through the Mobile Platform May Su Aung –[email_address] Bryan Copeland –[email_address] 2. TSUTAYA: Profile…

Documents Tsutaya.vs. Rakuten M-Commerce: Leveraging Retail Sales through the Mobile Platform May Su Aung –....

Slide 1 Tsutaya.vs. Rakuten M-Commerce: Leveraging Retail Sales through the Mobile Platform May Su Aung – [email protected]@iuj.ac.jp Bryan Copeland – [email protected]@iuj.ac.jp…