Project Scope Step 1 1. Initial objective (brand analysis, new brand, rebranding, advertising)? 2. Resources available (time, people, money)? 3. Maneuverability (what can…

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Blue Ocean Strategy Science of making competition Irrelevant Blue Ocean Strategy There are no permanently excellent companies, just as there are no permanent excellent industry.…

Blue Ocean Strategy W. Chan Kim and Renee Maubourgne Edited by Chitchai P. Agenda Blue Ocean Strategy (BOS) Creating Blue Ocean Analytical Tools and Frameworks Formulating…

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Slide 1 Group 4 Melissa Dunlop Laura Randall Alma Pena Mona Shafer Jose Medina Raul Guerrero Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition…

Blue Ocean Strategy Science of making competition Irrelevant Blue Ocean Strategy There are no permanently excellent companies, just as there are no permanent excellent industry.…