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1. International Marketing ManagementBy Prof. Raghavendran Venugopal 2. Meaning & Definition of Internationalmarketing• Marketing activity carried on across the nationboundaries.•…

Education Rural Marketing, VTU Syllabus Module 7

1. Communication Strategy Prof. Raghavendran Venugopal 1 2. Introduction• Advertising goes hand in hand with economic growth.• Scenario has changed since economic liberalization.•…