Documents Chapter 14 Using Electronic Media: Television and Radio William F. Arens Michael F. Weigold...

Slide 1Chapter 14 Using Electronic Media: Television and Radio William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies,…

Documents Chapter twelve Electronic Media: Television and Radio McGraw-Hill/Irwin Essentials of Contemporary.....

Slide 1chapter twelve Electronic Media: Television and Radio McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies, Inc. All…

Documents McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter....

Slide 1McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 14 Using Electronic Media: Television and Radio Slide 2 14-2 Chapter…