Documents Customer Perceived Value Satisfaction and Loyalty-The Role of Switching Costs

Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs Zhilin Yang City University of Hong Kong Robin T. Peterson New Mexico State University ABSTRACT…

Documents Customer Perceived Value Satisfaction and Loyalty-The Role of Switching Costs

Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs Zhilin Yang City University of Hong Kong Robin T. Peterson New Mexico State University ABSTRACT…