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Chapter Outline 1) Overview 2) Questionnaire & Observation Forms i. Questionnaire Definition ii. Objectives of a Questionnaire 3) Questionnaire Design Process 4) Specify…

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Documents Marketing Research By the end of this session you will be able to: Understand the need for marketing...

Marketing Research By the end of this session you will be able to: Understand the need for marketing research in leisure & tourism Review the methods used for marketing…