1. Chapter 1Understanding MarketingThe future is not ahead of us. It has already happened. Philip Kotler 2. The learning objectives:•What is Market?•What is Marketing…
1.Marketing Management “ We must learn to do before we learn by doing”2. How to measure an Organisations SUCCESS ???? Customer Satisfaction ?? Employee Satisfaction??…
1.1st Chapter Marketing ManagementIntroduction to Marketing By Asst Prof. Venkatesh.N Koshys Institute of Management Studies2. Meaning of Marketing Meaning The word market…
The use of e-ID in the national infrastructure of the Netherlands Michiel Sprenger, PhD Senior Adviser IT & Innovation National Institute for IT in Healthcare e-ID for…
1. Mark eting Managem ent 1 2. What is Marketing?Marketing is the delivery of customersatisfaction at a profit.2 3. The Goal of Marketing is:To attract new customer by promisingsuperior…
Slide 1 1 Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction Slide 2 2 What is Marketing? need want exchanging products Process by which individuals…
Slide 1 1 Marketing Management Chapter 1 Slide 2 2 What is Marketing? Marketing is the delivery of customer satisfaction at a profit. Slide 3 3 The Goal of Marketing is:…
Slide 1 Marketing Skills Introduction 1 Slide 2 What is Marketing? Marketing is the delivery of customer satisfaction at a profit. 2 Slide 3 The Goal of Marketing is: To…