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Technology Ola personas d&j

1. Stephen Abram, Dysart & JonesOLA Personas and Strategy 2. Making Personas Work for OLA 3. Business results depend on satisfying membersYou are not your average memberLearning…

Business The User Is Always Right: Making Personas Work for Your Site

1. Making Personas Work for Your Site Steve Mulder 2. Business results depend on satisfying users You are not your user Learning about users requires direct contact Knowledge…

Documents Ontella PicDeck A

ONTELA PickDeck Customer Segmentation, Targeting, and Positioning 1 ONTELA is looking to gain a greater understanding of the current state of the market and the most likely…