JAIPURIA INSTITUTE OF MANAGEMENT, LUCKNOW MARKETING ASSIGNMENT INDUSTRY: CHOCOLATE COMPANY: SUBMITTED TO: Yash jain (jiml-10-172) Urvashi Sharma (jiml-10-165) Tulika Narayan…

Slide 1Market segmentation Tourism Marketing Slide 2 Slide 3 Slide 4 Slide 5 Slide 6 Slide 7 Slide 8 Slide 9 Youth hostel Slide 10 Discussion questions Consider what kind…

Chapter 11 Unique Marketing Issues Bruce R. Barringer R. Duane Ireland ©2010 Prentice Hall 11-1 Chapter Objectives 1 of 2 1. Explain the purpose of market segmentation.…

Learning Outcomes •Describe the principles of market segmentation and the STP process. •Explain the characteristics of and differences between market segmentation and…

Slide 1 ©2010 Pearson Education 11-1 Chapter 11 Unique Marketing Issues Bruce R. Barringer R. Duane Ireland Slide 2 ©2010 Pearson Education 6-2 Chapter Objectives 1 of…

Slide 1 Chapter 11 Unique Marketing Issues Bruce R. Barringer R. Duane Ireland Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 11-1 Slide 2 Chapter Objectives…

1. Chapter 11Unique Marketing IssuesBruce R. Barringer R. Duane Ireland©2010 Pearson Education11-1 2. Chapter Objectives1 of 21. Explain the purpose of market segmentation.2.…