Slide 1WORKSHOP 2: MARKETING & EXECUTION SALES Workshop Leaders: Connie Chang & Anny Chih Slide 2 Marketing Definition & Objectives Situational Analysis – Competitive…

Slide 1The Consumer Market Who do marketers target, and why? Reminder: Unit 1 Test will be on Friday (Feb 28) Slide 2 The more marketers know about their customers, the more…

1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 01: Analyzing Media Products and Audiences Evidence Name: Lauren Dowley Candidate Number: 2044 Center Name:…

1. Content • Target Audience (Slide 3) • Katz’ Uses and Gratification – (Slide 4) • Psychographics – (Slide 5) • Maslow’s Hierarchy Of needs – (Slide 6)…

1. Content • Target Audience (Slide 3) • Katz’ Uses and Gratification – (Slide 4) • Psychographics – (Slide 5) • Maslow’s Hierarchy Of needs – (Slide 6)…

1. Content • Target Audience (Slide 1) • Katz’ Uses and Gratification – (Slide 2) • Psychographics – (Slide 3) • Maslow’s Hierachy Of needs – (Slide 4)…

Slide 1 Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location. Slide 2 False…

Slide 1Marketing Apparel Products Apparel Development 2 Objective 4.01 Slide 2 What is “marketing”? Using a variety of methods to persuade customers to purchase products…

Slide 1Recap What are the five categories of Blumler and Katz’s Uses and Gratification theory? Cognitive needs Affective needs Personal Integrative needs Social Integrative…

Slide 1 SEM1 3.01 A - Market Planning PE – Select target market appropriate for product/business to obtain the best return on marketing investment PI – Describe the nature…