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Education Understanding audiences

1. DEMOGRAPHICS • Demographics: “The statistical data of a population, especially those showing average age, income, education, etc.” – dictionary.com • When any…

Documents Data Enrichment for CRM Pavel Brusilovsky. 2 Background and Objectives The solution to any CRM...

Slide 1Data Enrichment for CRM Pavel Brusilovsky Slide 2 2 Background and Objectives The solution to any CRM problem is based on the usage of a customer database. Data enrichment…

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1.Quantitative Data Quantitative Data is a way to specifically measure readership figures and totals instead of specific opinions, and this is usually achieved by surveys…

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1. Unit 4 Media Audiences and Products 2. Demographics Demographics is data about the different characteristics of a population, such as the age, gender and income of the…

Business Market Segmentation and Positioning

Market Segmentation and Positioning Overview The Marketing Communication Matrix 2-way communication An interactive approach (listening & learning including informal dialogue…

Documents Marketing Segmentation Unit 1, Chapter 2. Market Segmentation Dividing the total market into smaller...

Slide 1 Marketing Segmentation Unit 1, Chapter 2 Slide 2 Market Segmentation Dividing the total market into smaller groups of people who share specific needs and characteristics…

Documents 7-1 Ch. 7 Target Marketing Strategy: Selecting and Entering a Market Market fragmentation: –The.....

Slide 1 7-1 Ch. 7 Target Marketing Strategy: Selecting and Entering a Market  Market fragmentation: –The creation of many consumer groups due to the diversity of their…