Documents Manning 11e 01

1 Personal Selling and the Marketing Concept Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1-1 CHAPTER Learning Objectives • Define personal selling…

Documents Personal Selling and the Marketing Concept 1-1 1.

Slide 1 Personal Selling and the Marketing Concept 1-1 1 Slide 2 1-2 Definition of Personal Selling Person-to-person communication with a prospect Personal selling is a process…

Documents Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1-1 CHAPTER 1 Personal Selling...

Slide 1 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1-1 CHAPTER 1 Personal Selling and the Marketing Concept Slide 2 Copyright © 2010 Pearson Education,…

Documents 1-1 Personal Selling and the Marketing Concept Selling Today 10 th Edition CHAPTER Manning and Reece...

Slide 1 1-1 Personal Selling and the Marketing Concept Selling Today 10 th Edition CHAPTER Manning and Reece 1 Slide 2 1-2 Discussion Questions When you hear the term personal…