Presentations & Public Speaking Positioning chapter 1 new

1. CHAPTER 1 WHAT POSITIONING ALL ABOUT … 2. WHAT DO YOU THINK POSITIONING IS ??? 3. “Positioning is a concept that has changed the nature of advertising” “How you…

Documents positioning chapter 4

1. CHAPTER : 4 THOSE LITTLE LADDERS IN YOUR HEAD 2. Ultimate objective of all communication! 3. The human mind 4. Defense mechanism the volume of today’s communications…