Documents Promotion and the Promotional Mix

Promotion and the Promotional Mix Promotion and the Promotional Mix Promotion  any form of communication a business uses to inform, persuade, or remind people about its…

Documents Promotional Concepts and Strategies Chapter 17. THE PROMOTIONAL MIX Section 17.1.

Slide 1 Promotional Concepts and Strategies Chapter 17 Slide 2 THE PROMOTIONAL MIX Section 17.1 Slide 3 Promotion in Marketing Promotion is persuasive communication. Promotional…